Zoho Marketing Automation is an all-in-one marketing automation software from Zoho one of the fastest-growing SaaS companies. Zosuccess offers end-to-end implementation and consulting services for Zoho Marketing Automation to its clients.
What is Zoho Marketing Automation?

Zoho Marketing Automation is an all-inclusive marketing automation software that assists you in managing marketing processes across multiple customer touchpoints and channels. Zoho Marketing Automation provides the capability to capture and manage leads, multichannel marketing, behavioral targeting, touchpoint tracking, marketing planning, and reporting.
Key benefits of Zoho Marketing Automation
Zoho Marketing Automation helps with –
- Generating more leads
- Convert more prospects into customers
- Retain customers longer
Features Zoho Marketing Automation
Lead management
Zoho Marketing Automation helps with lead management to attract leads, nurture leads, score leads, and identify Marketing Qualified Leads (MQLs).
- Capture leads from multiple sources
- Sign-up forms
- Pop-ups
- Landing pages
- Social media posts
- Know leads & target them better
- Track leads from email campaigns to website
- Track lead engagement with your website pages
- Segment leads based on their behavior
- Lead engagement
- Target leads based on their interests
- Offer personalized content and informative content.
- Score leads based on engagement levels
- Add scores to leads based on engagement
- Tag leads based on common interests
- Marketing Qualified Leads
- Identify Marketing Qualified Leads (MQLs)
- Top-scored marketing qualified leads
Behavioral Marketing
Zoho Marketing Automation helps in understanding the online behavior of customers and help you customize your message. Track online behavior to identify the persona of lead and target the right marketing communication.
- Website behavior tracking
- Track visitors interacting on web pages
- Define goals to create a personalized experience
- App / Application usage tracking
- Track user interaction within your product
- Identify features that interest
- Target content
Marketing across channels
Zoho Marketing Automation helps you connect with leads across the channels and all connected with one single database and application.
- Email
- List management
- Email templates
- Email Campaigns
- SMS
- SMS Campaigns
- Personalized text messages
- Track SMS
- Social
- Social media
- Facebook, Twitter, LinkedIn
Personalized Journey Builder
Zoho Marketing Automation helps you build personalized journeys with your leads. The Journey builder helps you to create a personalized engagement for leads and help convert them into qualified prospects.
- Drag and drop journey builder
- Template Gallery
- Design your own templates
- Logical journeys
- Performance reports
Marketing planner
With Zoho Marketing Automation you can analyze the effectiveness of your campaigns across all channels to make better marketing decisions.
- Set objectives
- Track and calculate marketing costs
- RoI
Marketing Analytics
Zoho Marketing Automation has extensive predefined reports that meet the marketing manager’s every need.
- Web attribution reports
- Leda behavior reports
- Website behavior report
- Web application reports
- Email marketing reports
- SMS marketing reports
- Social Media Marketing reports
- Lead path tracking
- Version based reporting
- Lead conversion reporting
- Lead source reporting
- Lead growth path
- Lead stage distribution plan
- Touchpoint Analytics
- Channel performance reports
Zoho Marketing Automation Implementation, Deployment & Support
Dhruvsoft offers implementation and deployment services for Zoho Marketing Automation to its clients across the world.
Our team of implementation and deployment experts working from our Development Center in India are prepared to deploy Zoho Marketing Automation for any size of the marketing team – whether you are a small team with few employees or a large team with hundreds of employees at multiple locations.
Contact us to learn more about our Zoho Marketing Automation Implementation, Deployment, and Support Services. Click on the link below to sign up for Zoho Marketing Automation:
CLICK HERE TO REQUEST A SIGNUP FOR ZOHO ONE (Global/USA, India)