Introduction to Zoho Marketing Hub

Zoho Marketing Hub is an all-in-one marketing automation solution we can manage all your marketing Activities across multiple channels. We can Generate more leads, convert them to a customer in a smart way.

We can track the leads from were generating (Smart pop-ups, Touch Points, Website, Social Media, Digital Ads, Forms, Webinar, Referrals, etc.., )

The above image shows complete lead management from multiple channels

Features in Zoho Marketing Hub

Web Assistant

Analyze your website visitors actions from your website and how they navigate and the topics that interest them. Our tracking tool helps you set up events for different actions on your web pages and goals for your visitors. If your visitor achieve or miss these goals, we can build personalized journeys this will engage them to convert into a customer

We can choose whether you want to track only specific pages, all the pages of your sites and specific categories in a page.

You can select by using a Date option to track visitors in the pages.

Journey

The Journey is used for automating your market actions, sending targeting mails

A Journey can be defined in 3 steps

1. Trigger
2. Process
3. End of journey action

Triggers: Here we need to define conditions for leads to enter a journey. For instance, submission of the sign-up form could be set as a trigger.

Process: Here action can be performed on lead entering the journey. Here we can give conditions a series of actions. For Instance, after submission of the sign-up form, we will send an email after 1 day, if a user updates a Particular field we will push to CRM

End of Journey Action: The lead journey will end after completing all actions in the process

Planner

Plan your marketing campaigns from were leads convert to sales, Measure your success rate of the campaign and budget your marketing more on that campaign

Lead Management, which focuses mostly on lead generation

Syncing leads from other third-party apps

Smart popups

• Engagement pop-ups
• Signup pop-ups

Behavioural Targeting Leads

• Behavioural marketing In-app
• Based on usage targeting

Multi-channel marketing, which consists of:

• Email
• SMS
• Social
• Touchpoints
• Events
• Webinar

Integrations

Zoho Marketing Hub can be integrated with different servicesZoho Marketing Hub has its own API we can integrate with any other applications

Summary

Zoho Marketing Hub Platform will improve lead conversion and gain more customers to increase sales

You can track every lead from where they are generating and improve your marketing strategy.