Zoho Backstage Introduction  

Whether you are a corporate event professional organising events for your company or a company organising events for others – Zoho Backstage is the right event planning and management software for you.

If you are planning an event like a meeting, conference, product launch, or trade show, you might have observed how difficult it is to manage the invited people, organise time, and your operational team. Today, when there is state of the art technology to save your valuable time. You don’t need to be stressed as all your event processes can be easily managed using Zoho Backstage. Your job to ensure that every planned activity runs smoothly on the scheduled day – has become more simplified now. In this article, we will explain to you what exactly is Zoho Backstage, its use, and its features for the perfect event. So, let’s get started.

What is Zoho Backstage?

Zoho Backstage is an event management software that helps you to plan and run events more effectively. Regardless of whether events are held in physical, virtual, or hybrid modes, Zoho Backstage manages everything from designing the website, selling tickets, promoting the event to registered participants, and getting an engaged audience.  

With the help of this tool, you can easily generate web pages showing every bit of information about an event such as a page where you set the time and decide which speaker can make a presentation.

You will have a memorable event experience with Zoho Backstage. This event management tool will take you over its attractive website that is completely configurable, easy to use, and can create predefined templates that you can modify based on your liking. The best part of Zoho Backstage is that you can use it without having prior knowledge of web design or programming. 

Why Zoho Backstage? 

Zoho Backstage will allow you to promote your event and make the most out of it. You can organize virtual events with the Zoho Backstage OnAir extension or share your one-on-one event online on your created web page. 

The tool generates real-time information about your event such as canceling a presentation and highlighting the data that you want to promote on your social networks. By doing so, you tend to inform your attendees and stakeholders about your event.  

Key Features of Zoho Backstage

Zero-Commission Ticketing System

No matter if you are hosting a free event or a paid one, Zoho Backstage supports you with every feature that you need to manage your event’s ticketing easily. You can set up several ticket classes, handle refunds, customize the registration form, and collect payments in various ways like digital payments, bank transfers, and much more. The ticketing system can support instant payouts, it is available in more than 50 countries and can support over ten payment gateways.  

Website Builder (no coding knowledge required)

You can launch a fully branded and mobile active website for your event on this application. With this feature, you can add the agenda, speaker information, social handles, and also your organization’s event calendar to inform the participants about any events you host throughout the year. 

If you are hosting a regional event or have participants around the world. In most cases of virtual events, you can create multilingual websites to localize the experience. There are over 80 languages that include many Indian ones within the collection so that you can localize events and reach a regional audience.  

Marketing tools

With the use of multi-channel marketing, you can spread about your ongoing event. Essential tools like affiliate tracker, social share options, discount codes, and promotional banners will give you the freedom to market on many platforms that enable you to grow your audience. 

Physical, Virtual and Hybrid experience

The OnAir feature will let you post your virtual event for 1000 attendees. Some of its event engagement features are polling, Q&A, real-time chat, and emoji reactions. For hybrid events, you can stream onsite sessions to online attendees and allow the virtual speakers to meet them.

Other than that, you can also play pre-recorded content, share your screen, invite participants to the stage, add handouts, and others. Additionally, you can host rehearsals for 20 test participants so that your speakers get a better understanding of the platform. You can host any type of events on Zoho Backstage including

Networking options

While using Backstage, your participants can also connect outside of their sessions through discussion channels. There are essential forums where participants can gather to talk about various topics, how to reach organizers, and more. The discussion channels can either be held in private or in public. Both organizers and participants are allowed to create them. 

Moreover, you can also create networking rooms in Backstage OnAir for participants on-site and online inviting them to come. You can also have discussions on any topics that you both find interesting. 

Analytics

With Backstage, you can access both registrations or sales analytics and session analytics. There is also customizable session feedback that you can use to get your attendees’ opinions on the session and speakers. The reports are quite attractive and extensive, you can use native integrations or create custom ones to get analytics related to your leads and website. 

Besides, there are also features like sponsorship management, speaker management, virtual exhibitor management, email campaigns, team roles, custom forms, and options to handle data privacy requests. 

Conclusion

Be it a physical or online presence, the Zoho Backstage application is ready for you to deliver a successful event. Within a single platform, you get complete details about your events like registrations, ticket sales, and total attendees, and guides you on how to improve your event. 

If you are looking for ways to connect with your audience through such an engaging platform. Then, you should switch to Zoho Backstage which boosts not only your users but will make you generate a profitable business. 

Connect with our Zoho Consultants to learn more about Zoho Backstage, Purchase Zoho Backstage Licenses, or implement this event management tool in your organization.